Tarot Archetypes for Brand Identity

THIS IS FOR ALL MY BRANDING & COPYWRITING PEEPS!

If you’ve had enough of Jungian archetypes, then why not try a different starting point to stimulate those creative juices?

This sheet gives a brand voice to each of the Tarot's 22 Major Arcana cards so that you can bring a little bit of magic to your branding process!

Featuring:

✘ 22 Major Arcana Cards

✘ Keywords

✘ 22 Brand Voice Descriptions

✘ Examples of Copy Written in All 22 Voices

✘ Different Industries

✘ Different Applications (Caption, Website, Product Description, etc.)

The idea is to teach you to draw inspiration from anywhere. Whether it’s the Tarot, the outrageous courtship rituals of birds, or the mystical teaching of the I Ching, something can always be infused into your creative work.

HOW TO USE THIS SHEET:

The Tarot has overlapping themes / keywords, but it's the whole concept of each card and their rich imagery that make them unique.

Use them as starting points to develop brand voices that feel a little more fun when presenting to clients, or just as behind the scenes inspiration for you in your creative process!

Make sure to follow us on Instagram on @wordshurt.copy for more copywriting tips, theatrical shenanigans, and more!